Digital Transformation Model for the Reactivation of the Tourism Sector in the COVID-19 Environment of the Lambayeque Region

Roger Alarcón, Janet Aquino, Jessie Bravo, Nilton Germán, Carlos Valdivia

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Globally, the tourism sector has been affected by COVID-19 pandemic, which has triggered an economic and social crisis. Many countries are currently generating alternatives to promote tourism and allow tourists to return and improve the current situation. In Peru, borders were closed, and therefore the different tourist sites and activities were closed, generating unemployment in the actors involved in the tourism sector, as well as the local communities that underpinned their economy in the activities of this area. Faced with this problem, it is evident that technology and the digitization of tourism activities will allow supporting this sector, so this article proposes a digital transformation model for the reactivation of tourism, taking the Lambayeque region as a case study. We have carried out a systematic investigation of tourism information and applied interviews to specialists in the sector and surveys of the actors involved. The model is based on five dimensions: technology, management, processes, tourism product, and digital tourist. For each dimension, we describe its purpose and the proposals applying solutions and technological tools that allow digital transformation. Our model was validated through an expert judgment, the result of which was acceptable, hoping that its implementation will contribute to the reactivation of tourism.

Original languageEnglish
Title of host publicationProceedings of the 6th Brazilian Technology Symposium, BTSym 2020 - Emerging Trends and Challenges in Technology
EditorsYuzo Iano, Osamu Saotome, Guillermo Kemper, Ana Claudia Mendes de Seixas, Gabriel Gomes de Oliveira
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages9
ISBN (Print)9783030756796
StatePublished - 2021
Event6th Brazilian Technology Symposium, BTSym 2020 - Virtual, Online
Duration: 26 Oct 202028 Oct 2020

Publication series

NameSmart Innovation, Systems and Technologies
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026


Conference6th Brazilian Technology Symposium, BTSym 2020
CityVirtual, Online

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.


  • COVID-19
  • Digital tourist
  • Digital transformation
  • Disruptive technologies
  • Pandemic
  • Tourism


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