Diseño de sistemas de rutas turísticas y su relación con la promoción del patrimonio material y natural del Perú

Translated title of the contribution: System design of tourist routes and its relationship with the promotion of the material and natural heritage of Perú

Susana Soledad Chinchay Villarreyes, Marco Antonio Reyes Vida, Priscila E. Luján-Vera, Marlon Martín Mogollón Taboada, Abraham Ygnacio Santa Cruz

Research output: Contribution to journalArticlepeer-review

Abstract

In this article, the relationship between the design of tourist routes and the promotion of the material and natural heritage of the Sullana-Peru province was identified, in order to improve the quality of life of the host communities involved in the tourist activity. The study is correlational in nature and it worked with a sample of 399 people from the province of Sullana, with a margin of error of 5%. The results obtained reflected that it is necessary to design tourist routes for the promotion of material and natural heritage, through promotional strategies, such as: social networks, trainings, gastronomic fairs and thematic fairs.

Translated title of the contributionSystem design of tourist routes and its relationship with the promotion of the material and natural heritage of Perú
Original languageSpanish
Pages (from-to)379-389
Number of pages11
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2021
Issue numberE39
StatePublished - Jan 2021

Bibliographical note

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© 2021, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

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