Proximity Marketing: Agile Framework for a Systematic Literature Review

CONSUELO IVONNE DEL CASTILLO CASTRO; Luis Alberto Quiroz Barbadillo; Milagros del Carmen Castañeda Barbarán

doi:10.1007/978-3-031-66961-3_59

Proximity Marketing: Agile Framework for a Systematic Literature Review

CONSUELO IVONNE DEL CASTILLO CASTRO, Luis Alberto Quiroz Barbadillo, Milagros del Carmen Castañeda Barbarán

Computer and Informatics Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Technology is currently decisive for the development of activities that involve human beings; the technological revolution, the appearance of the Internet, mobile devices, and all the emerging tools with which we interact, allow us to greatly improve the quality of life of human beings and, above all, offer mechanisms that speed up the processes related to daily activities in the home, family, work, and leisure. The objective of this research was to make a systematic review of the literature and explore one of the new emerging technologies of recent years: proximity marketing, again marking a milestone in the development of new applications and in the way people interact. Companies for communication of information or marketing strategies, demonstrating the need for their application and above all their knowledge; Likewise, for the development of this research, and as a contribution to research, an agile framework has been proposed for the systematic review of the literature, taking into account that research today is one of the pillars for technological growth, innovation and professional development.

Original language	English
Title of host publication	Proceedings of the 9th Brazilian Technology Symposium (BTSym’23) - Emerging Trends and Challenges in Technology
Editors	Yuzo Iano, Rangel Arthur, Osamu Saotome, Guillermo Leopoldo Kemper Vásquez, Maria Thereza de Moraes Gomes Rosa, Gabriel Gomes de Oliveira
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	639-648
Number of pages	10
ISBN (Print)	9783031669606
DOIs	https://doi.org/10.1007/978-3-031-66961-3_59
State	Published - 2024
Event	9th Brazilian Technology Symposium on Emerging Trends and Challenges in Technology, BTSym 2023 - Campinas, Brazil Duration: 24 Oct 2023 → 26 Oct 2023

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	402 SIST
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Conference

Conference	9th Brazilian Technology Symposium on Emerging Trends and Challenges in Technology, BTSym 2023
Country/Territory	Brazil
City	Campinas
Period	24/10/23 → 26/10/23

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Keywords

Agile framework
Beacon Bluetooth
Proximity marketing

Access to Document

10.1007/978-3-031-66961-3_59

Cite this

DEL CASTILLO CASTRO, CONSUELO. IVONNE., Barbadillo, L. A. Q., & Castañeda Barbarán, M. D. C. (2024). Proximity Marketing: Agile Framework for a Systematic Literature Review. In Y. Iano, R. Arthur, O. Saotome, G. L. Kemper Vásquez, M. T. de Moraes Gomes Rosa, & G. Gomes de Oliveira (Eds.), Proceedings of the 9th Brazilian Technology Symposium (BTSym’23) - Emerging Trends and Challenges in Technology (pp. 639-648). (Smart Innovation, Systems and Technologies; Vol. 402 SIST). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-66961-3_59

DEL CASTILLO CASTRO, CONSUELO IVONNE ; Barbadillo, Luis Alberto Quiroz ; Castañeda Barbarán, Milagros del Carmen. / Proximity Marketing : Agile Framework for a Systematic Literature Review. Proceedings of the 9th Brazilian Technology Symposium (BTSym’23) - Emerging Trends and Challenges in Technology. editor / Yuzo Iano ; Rangel Arthur ; Osamu Saotome ; Guillermo Leopoldo Kemper Vásquez ; Maria Thereza de Moraes Gomes Rosa ; Gabriel Gomes de Oliveira. Springer Science and Business Media Deutschland GmbH, 2024. pp. 639-648 (Smart Innovation, Systems and Technologies).

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DEL CASTILLO CASTRO, CONSUELOIVONNE, Barbadillo, LAQ & Castañeda Barbarán, MDC 2024, Proximity Marketing: Agile Framework for a Systematic Literature Review. in Y Iano, R Arthur, O Saotome, GL Kemper Vásquez, MT de Moraes Gomes Rosa & G Gomes de Oliveira (eds), Proceedings of the 9th Brazilian Technology Symposium (BTSym’23) - Emerging Trends and Challenges in Technology. Smart Innovation, Systems and Technologies, vol. 402 SIST, Springer Science and Business Media Deutschland GmbH, pp. 639-648, 9th Brazilian Technology Symposium on Emerging Trends and Challenges in Technology, BTSym 2023, Campinas, Brazil, 24/10/23. https://doi.org/10.1007/978-3-031-66961-3_59

Proximity Marketing: Agile Framework for a Systematic Literature Review. / DEL CASTILLO CASTRO, CONSUELO IVONNE; Barbadillo, Luis Alberto Quiroz; Castañeda Barbarán, Milagros del Carmen.
Proceedings of the 9th Brazilian Technology Symposium (BTSym’23) - Emerging Trends and Challenges in Technology. ed. / Yuzo Iano; Rangel Arthur; Osamu Saotome; Guillermo Leopoldo Kemper Vásquez; Maria Thereza de Moraes Gomes Rosa; Gabriel Gomes de Oliveira. Springer Science and Business Media Deutschland GmbH, 2024. p. 639-648 (Smart Innovation, Systems and Technologies; Vol. 402 SIST).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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DEL CASTILLO CASTRO CONSUELOIVONNE, Barbadillo LAQ, Castañeda Barbarán MDC. Proximity Marketing: Agile Framework for a Systematic Literature Review. In Iano Y, Arthur R, Saotome O, Kemper Vásquez GL, de Moraes Gomes Rosa MT, Gomes de Oliveira G, editors, Proceedings of the 9th Brazilian Technology Symposium (BTSym’23) - Emerging Trends and Challenges in Technology. Springer Science and Business Media Deutschland GmbH. 2024. p. 639-648. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-3-031-66961-3_59