Relations on Cultural Behavior and Technology Adoption: A Chilean Perspective

Jaime Díaz, Danay Ahumada, Jorge Hochstetter, Freddy Paz

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Digital transformation is the change associated with applying digital technologies in all aspects of human society. This need for digital transformation is beginning to be transversal for all industries, but especially in those small and medium-sized. Some initiatives seek to promote these transformation processes through technology adoption models. However, on a few occasions, it has been studied under a particular socio-cultural context. In this document, we begin our research by analyzing Tornatzky’s proposal for technology adoption, but under a socio-cultural vision specific to the Chilean market.

Original languageEnglish
Title of host publicationDesign, User Experience, and Usability
Subtitle of host publicationDesign for Diversity, Well-being, and Social Development - 10th International Conference, DUXU 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
EditorsMarcelo M. Soares, Marcelo M. Soares, Elizabeth Rosenzweig, Aaron Marcus
PublisherSpringer Science and Business Media Deutschland GmbH
Pages34-42
Number of pages9
ISBN (Print)9783030782238
DOIs
StatePublished - 2021
Externally publishedYes
Event10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021 - Virtual, Online
Duration: 24 Jul 202129 Jul 2021

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12780 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021
CityVirtual, Online
Period24/07/2129/07/21

Bibliographical note

Publisher Copyright:
© Springer Nature Switzerland AG 2021.

Keywords

  • Cultural dimensions
  • Digital transformation
  • Human behavior
  • Micro and small enterprises
  • Technology adoption

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