Análisis de la supervivencia de las empresas exportadoras de café en el Perú: una perspectiva temporal (2012-2023)

This study provides an analysis of the survival and success of Peruvian companies in coffee exportation, addressing key factors of international trade and business management. A quantitative approach and non-experimental design were employed to analyze data on coffee exports from the database of the National Superintendence of Tax Administration (SUNAT) for the period 2012-2023. Descriptive statistics were applied, and the analysis method used was Kaplan-Meier. The results demonstrate significant fluctuations in FOB value, Net Weight, and FOB Price of coffee exports, as well as changes in the number of exporting companies and their survival over time. It is noteworthy that, despite annual variations, there is a sustained increase in the total number of companies, with notable differences in longevity based on company size. The study's conclusions emphasize the complexity of the Peruvian coffee market and the need for adaptive and resilient strategies to be considered in foreign trade policies regarding the internationalization of companies to strengthen the survival of coffee exporting businesses. These findings have not been accounted for in previous studies.