Digital Transformation Model for the Reactivation of the Tourism Sector in the COVID-19 Environment of the Lambayeque Region

Globally, the tourism sector has been affected by COVID-19 pandemic, which has triggered an economic and social crisis. Many countries are currently generating alternatives to promote tourism and allow tourists to return and improve the current situation. In Peru, borders were closed, and therefore the different tourist sites and activities were closed, generating unemployment in the actors involved in the tourism sector, as well as the local communities that underpinned their economy in the activities of this area. Faced with this problem, it is evident that technology and the digitization of tourism activities will allow supporting this sector, so this article proposes a digital transformation model for the reactivation of tourism, taking the Lambayeque region as a case study. We have carried out a systematic investigation of tourism information and applied interviews to specialists in the sector and surveys of the actors involved. The model is based on five dimensions: technology, management, processes, tourism product, and digital tourist. For each dimension, we describe its purpose and the proposals applying solutions and technological tools that allow digital transformation. Our model was validated through an expert judgment, the result of which was acceptable, hoping that its implementation will contribute to the reactivation of tourism.